Trained at the most prestigious ad agencies in the world, shaping iconic brands, I have 15 years of experience as brand strategist, sports marketer and content creator.
My work spans from award winning super bowl ads, to sweeping brand campaigns designed for the Olympic Games, to content creation and creative consulting for transformative sports media start-ups.
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Born From
Truth is, people don’t like big companies very much. But, when you make their brands feel more human, that changes.
That’s what’s special about the work I’ve done for Toyota and P&G. They’re huge companies, but people feel connected to them.
“I’ve never been more moved than watching that Toyota ad”
Toyota
Upstream
Super Bowl 2021,
Tokyo 2020 Olympics
Awards
Cannes Lions - Shortlist
Clio Sports - Gold
ANA Multicultural Excellence - Grand Prize
#1 "Most Loved" Super Bowl 2021 - Adweek
Most Effective Ad Super Bowl 2021 - Unruly
"Most Inspiring" Super Bowl 2021 - USA TODAY
Agency: Saatchi & Saatchi
“P&G’s ‘Thank You, Mom-Strong,’ a viral hit online long before the Games began, showed the highest breakthrough of all [Rio 2016] Olympic ads.”
P&G
Thank You, Mom
Rio 2016 Olympics
Awards
Cannes Lions - Bronze
Most Effective Ad, Rio 2016 Olympics - Ace Metrix
Thank You, Mom was the biggest and most successful global campaign in P&G’s 175-year history
Agency: Wieden + Kennedy
“Toyota’s ‘Good Odds’ Is the Most Effective Super Bowl Ad [of 2018] ”
Toyota
Good Odds
PyeongChang 2018 Olympics
Super Bowl 2018
Awards
Clio Sports Awards - Silver
Cannes Lions - Bronze
One Show Awards - Shortlist
Most Effective Ad, Super Bowl 2018 - Adweek, Unruly
Agency: Saatchi & Saatchi
Toyota
See Like Menna
PyeongChang 2018 Olympics
Awards
Cannes Lions - Bronze
One Show - Silver
Webby - Winner Native Advertising
“This incredible Instagram account shows what life is like as a visually impaired Paralympic Skier.”
Agency: Saatchi & Saatchi
From big brands on the biggest stages, to small (but mighty) start-ups, the brand building fundamentals are the same.
Over the last several years, I’ve built cult-like followings in the women’s sports space through content creation and creative consulting.
Future Million Heirs - Founder, Creative Director
Only 4% of all sports media coverage is dedicated to women. I founded Future Million Heirs in the summer of 2019 to change that.
Content and coverage is a fundamental driver of the success of women’s sports - and not just any coverage. Future Million Heirs stands out in the sports media space for having a modern, irreverent brand voice. It’s content that people connect with.
FMH has a cult following. A 10% engagement rate in a category that averages 1%. And the biggest names in the game keep tabs on us: ESPN’s Sarah Spain, Carli Lloyd, Sydney Leroux, Elena Delle Donne, and Sue Bird just to name a few. Some of FMH’s content even lands in Natalie Portman’s group chat.
Scroll right for highlights from the FMH feed
Just Women’s Sports -
Creative Consultant
Founded on the same principles as Future Million Heirs, Just Women’s Sports is a disruptive start up in the sports media landscape, covering women’s sports with breadth that hasn’t been seen before.
Just Women’s Sports sought out my expertise in women’s sports and brand building.
Over that last two years, I’ve served as a creative consultant for the brand with work that includes developing creative concepts for their partnerships with Gatorade, Athleta, MasterCard and DoorDash. I also helped launch Dawn Staley’s Net Life podcast, contributing to scripts for episodes featuring Bill Clinton, Lisa Leslie, and Muffet McGraw.
